Tools built for
dealerships and service centers.
212 understands inventory challenges, lead management complexity, and customer communication needs specific to automotive. Same 212 process, tailored to your workflows.
Outcomes 212 targets
- Faster speed-to-lead
- More qualified appointments
- Better inventory discovery
- Higher on-site conversion
Outcomes 212 targets
212 focuses on measurable improvements, not features for features' sake.
Faster speed-to-lead
Route leads to the right salesperson instantly. No more leads sitting in inboxes or getting lost between systems.
More qualified appointments
Pre-qualify leads before they hit your calendar. Capture intent, budget signals, and timeline upfront.
Better inventory discovery
Help customers find the right vehicle faster with search tools that match their criteria to your actual inventory.
Higher on-site conversion
Guide visitors toward high-intent actions. Smart CTAs, trade-in tools, and financing calculators that convert.
High-leverage widgets for automotive
Common tools 212 builds for dealerships and service centers. Each is customized to your specific workflows.
Lead routing engine
Automatically assign leads based on location, vehicle interest, availability, and performance.
Inventory dashboard
Real-time view of inventory across locations with aging reports and pricing recommendations.
Customer follow-up
Automated sequences for post-visit, post-service, and re-engagement campaigns.
Service scheduler
Online booking for service appointments with technician availability and job estimation.
Trade-in calculator
Embedded widget that captures trade-in details and provides instant estimates.
Sales leaderboard
Performance tracking for sales teams with goal progress and commission visibility.
How 212 works
Same proven process 212 uses for every engagement.
Discover
212 audits your current systems, talks to your team, and identifies the highest-leverage opportunities.
Scope
212 defines exactly what's being built, how it integrates, and what success looks like.
Ship
212 builds and deploys the first version in weeks. You see working software fast.
Maintain
Monthly improvements, bug fixes, and iteration based on real usage data.
Is this right for you?
Good fit
- Multi-location dealership groups
- Service centers with appointment volume
- Teams using outdated or disconnected tools
- Dealerships investing in digital experience
Not a fit
- Single-car private sellers
- Teams happy with existing DMS
- Looking for a full DMS replacement
- Need overnight turnaround
Relevant work
Regional dealer group
Lead routing and inventory sync across 8 locations. Reduced response time from hours to minutes.
Independent service center
Online scheduling and automated follow-up. Increased repeat bookings significantly.
Used car dealership
Trade-in calculator and financing pre-qualification. Improved lead quality and conversion.
Ready to build something?
Let's talk about your dealership or service center. 212 will scope the highest-leverage tool and get started.